Survey of 1,000 Adults
Conducted March 15 - 16, 2007
| March 15 - 16, 2007 | How often do you use the internet? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Rarely or never | 24% | 25% | 23% | 20% | 28% | 22% | 31% | 23% | 11% | 26% | 15% | 32% | 17% | 33% | 23% | 33% | 20% | 20% | 13% | 16% | 23% | 51% | 43% | 27% | 20% | 9% | 6% | 10% |
| Occasionally | 12% | 12% | 12% | 12% | 12% | 12% | 12% | 12% | 10% | 12% | 9% | 14% | 12% | 12% | 10% | 25% | 9% | 11% | 14% | 12% | 13% | 9% | 18% | 16% | 5% | 12% | 6% | 9% |
| About once a week | 5% | 5% | 6% | 5% | 6% | 5% | 4% | 5% | 4% | 6% | 5% | 6% | 5% | 6% | 6% | 6% | 2% | 4% | 5% | 6% | 8% | 4% | 5% | 4% | 11% | 7% | 2% | 2% |
| Several days a week | 12% | 12% | 12% | 13% | 12% | 11% | 11% | 12% | 17% | 11% | 14% | 10% | 14% | 9% | 11% | 10% | 18% | 14% | 17% | 12% | 10% | 6% | 7% | 11% | 17% | 12% | 19% | 6% |
| Every day or nearly every day | 43% | 41% | 45% | 46% | 39% | 43% | 34% | 42% | 58% | 41% | 54% | 32% | 48% | 35% | 45% | 20% | 50% | 47% | 49% | 53% | 43% | 17% | 22% | 32% | 46% | 59% | 65% | 71% |
| March 15 - 16, 2007 | How closely have you followed news stories about YouTube? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Very closely | 17% | 18% | 15% | 23% | 13% | 15% | 20% | 18% | 18% | 14% | 18% | 15% | 18% | 15% | 17% | 11% | 20% | 19% | 13% | 20% | 16% | 15% | 9% | 14% | 23% | 20% | 20% | 20% |
| Somewhat closely | 25% | 27% | 23% | 21% | 27% | 27% | 26% | 27% | 22% | 24% | 24% | 25% | 24% | 26% | 24% | 24% | 35% | 24% | 32% | 27% | 19% | 23% | 27% | 32% | 14% | 30% | 18% | 25% |
| Not very closely | 30% | 30% | 30% | 30% | 31% | 30% | 32% | 29% | 36% | 29% | 29% | 31% | 31% | 29% | 30% | 38% | 25% | 34% | 25% | 30% | 33% | 27% | 33% | 28% | 35% | 19% | 31% | 32% |
| Not closely at all | 18% | 14% | 21% | 16% | 16% | 21% | 8% | 16% | 17% | 21% | 18% | 18% | 16% | 20% | 19% | 18% | 11% | 13% | 22% | 15% | 19% | 19% | 22% | 17% | 18% | 14% | 21% | 12% |
| March 15 - 16, 2007 | Do you have a favorable or unfavorable opinion about YouTube? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Favorable | 21% | 26% | 17% | 21% | 20% | 24% | 34% | 24% | 30% | 14% | 23% | 20% | 22% | 20% | 22% | 16% | 24% | 32% | 26% | 26% | 13% | 7% | 10% | 17% | 19% | 25% | 36% | 35% |
| Unfavorable | 23% | 28% | 18% | 22% | 25% | 22% | 36% | 26% | 25% | 17% | 21% | 25% | 20% | 27% | 22% | 24% | 30% | 30% | 20% | 22% | 22% | 20% | 33% | 25% | 25% | 19% | 11% | 18% |
| March 15 - 16, 2007 | Within the last week, have you watched any video online? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 29% | 37% | 22% | 28% | 26% | 34% | 57% | 31% | 32% | 19% | 31% | 27% | 28% | 31% | 28% | 17% | 49% | 44% | 33% | 28% | 22% | 14% | 15% | 26% | 25% | 33% | 37% | 49% |
| No | 69% | 62% | 75% | 70% | 71% | 64% | 43% | 67% | 64% | 78% | 67% | 70% | 71% | 65% | 70% | 76% | 49% | 54% | 64% | 71% | 75% | 82% | 80% | 71% | 73% | 65% | 63% | 51% |
| March 15 - 16, 2007 | Have you ever watched videos on YouTube? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 30% | 37% | 23% | 31% | 25% | 34% | 49% | 34% | 39% | 18% | 31% | 29% | 29% | 31% | 31% | 19% | 33% | 44% | 41% | 36% | 18% | 6% | 17% | 20% | 30% | 37% | 50% | 52% |
| No | 66% | 58% | 72% | 64% | 69% | 64% | 42% | 63% | 56% | 77% | 64% | 67% | 67% | 63% | 64% | 78% | 65% | 49% | 56% | 62% | 77% | 88% | 79% | 75% | 65% | 57% | 49% | 45% |