Survey of 1,000 Adults
Conducted March 1 - 2, 2007
| March 1 - 2, 2006 | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Ford Motor Company? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Very favorable | 18% | 17% | 18% | 21% | 19% | 13% | 13% | 19% | 29% | 15% | 17% | 18% | 19% | 16% | 18% | 26% | 8% | 21% | 15% | 21% | 14% | 19% | 17% | 28% | 20% | 9% | 14% | 11% |
| Somewhat favorable | 39% | 38% | 39% | 42% | 40% | 35% | 33% | 40% | 32% | 41% | 39% | 39% | 38% | 41% | 38% | 46% | 40% | 33% | 39% | 42% | 40% | 42% | 42% | 36% | 37% | 42% | 41% | 40% |
| Somewhat unfavorable | 20% | 20% | 20% | 15% | 17% | 28% | 21% | 20% | 28% | 18% | 22% | 18% | 19% | 21% | 23% | 9% | 15% | 24% | 28% | 18% | 18% | 12% | 13% | 18% | 20% | 25% | 29% | 27% |
| Very unfavorable | 10% | 11% | 9% | 10% | 11% | 9% | 25% | 7% | 11% | 9% | 9% | 11% | 11% | 9% | 10% | 7% | 12% | 18% | 6% | 5% | 14% | 4% | 16% | 7% | 4% | 6% | 13% | 15% |
| March 1 - 2, 2006 | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of General Motors? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Very favorable | 22% | 20% | 23% | 29% | 22% | 14% | 18% | 21% | 32% | 21% | 25% | 18% | 24% | 19% | 21% | 35% | 13% | 25% | 26% | 17% | 22% | 19% | 23% | 22% | 26% | 23% | 12% | 26% |
| Somewhat favorable | 47% | 47% | 47% | 47% | 49% | 43% | 48% | 46% | 38% | 49% | 43% | 51% | 44% | 51% | 45% | 49% | 51% | 43% | 51% | 48% | 46% | 45% | 49% | 52% | 41% | 48% | 48% | 36% |
| Somewhat unfavorable | 17% | 19% | 15% | 14% | 16% | 22% | 11% | 21% | 19% | 14% | 18% | 16% | 17% | 18% | 18% | 10% | 17% | 15% | 13% | 22% | 18% | 16% | 16% | 18% | 13% | 11% | 24% | 26% |
| Very unfavorable | 5% | 5% | 5% | 2% | 5% | 8% | 13% | 3% | 11% | 3% | 4% | 5% | 5% | 5% | 6% | 0% | 2% | 12% | 1% | 4% | 4% | 3% | 5% | 2% | 2% | 1% | 13% | 10% |
| March 1 - 2, 2006 | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorable impression of Chrysler? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Very favorable | 15% | 16% | 14% | 20% | 12% | 14% | 19% | 15% | 23% | 12% | 16% | 14% | 17% | 12% | 13% | 25% | 16% | 21% | 8% | 15% | 18% | 10% | 22% | 16% | 17% | 7% | 13% | 11% |
| Somewhat favorable | 37% | 35% | 40% | 37% | 39% | 35% | 27% | 37% | 25% | 43% | 36% | 39% | 36% | 39% | 36% | 36% | 46% | 26% | 45% | 39% | 39% | 39% | 37% | 38% | 35% | 50% | 41% | 34% |
| Somewhat unfavorable | 25% | 27% | 24% | 22% | 28% | 25% | 24% | 28% | 33% | 21% | 27% | 23% | 26% | 24% | 28% | 14% | 18% | 28% | 22% | 30% | 24% | 21% | 19% | 28% | 20% | 20% | 34% | 31% |
| Very unfavorable | 9% | 10% | 7% | 5% | 9% | 13% | 10% | 10% | 13% | 6% | 10% | 7% | 9% | 8% | 9% | 8% | 4% | 12% | 12% | 6% | 8% | 4% | 12% | 3% | 10% | 8% | 6% | 22% |
| March 1 - 2, 2006 | Is it good or bad for the economy when foreign automakers open plants in the United States? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Good | 58% | 63% | 53% | 58% | 52% | 65% | 58% | 64% | 59% | 51% | 62% | 53% | 59% | 56% | 56% | 56% | 70% | 59% | 67% | 58% | 61% | 42% | 47% | 54% | 54% | 63% | 73% | 61% |
| Bad | 19% | 18% | 21% | 22% | 21% | 14% | 16% | 18% | 20% | 21% | 18% | 21% | 19% | 19% | 20% | 19% | 15% | 18% | 18% | 20% | 18% | 23% | 26% | 23% | 19% | 23% | 15% | 10% |
| March 1 - 2, 2006 | How important is the US Automobile Industry to the financial stability of the overall economy? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Very Important | 49% | 49% | 50% | 51% | 49% | 49% | 58% | 46% | 61% | 47% | 46% | 52% | 51% | 48% | 49% | 52% | 47% | 59% | 44% | 41% | 51% | 51% | 53% | 59% | 49% | 55% | 45% | 28% |
| Somewhat Important | 35% | 35% | 34% | 38% | 29% | 38% | 17% | 41% | 18% | 39% | 43% | 27% | 37% | 31% | 38% | 19% | 31% | 18% | 49% | 45% | 36% | 29% | 28% | 28% | 38% | 34% | 38% | 53% |
| Not very Important | 9% | 11% | 7% | 3% | 14% | 8% | 18% | 9% | 13% | 6% | 9% | 9% | 7% | 12% | 7% | 17% | 13% | 16% | 6% | 9% | 7% | 7% | 5% | 5% | 6% | 9% | 14% | 19% |
| Not at all Important | 2% | 2% | 2% | 5% | 1% | 0% | 7% | 0% | 6% | 1% | 0% | 4% | 0% | 4% | 2% | 0% | 1% | 6% | 0% | 0% | 1% | 1% | 6% | 3% | 0% | 1% | 0% | 0% |