Survey of 1,000 Adults
Conducted January 27-28, 2007
| January 27 - 28, 2007 | Do you plan to watch the Super Bowl this year? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 60% | 69% | 52% | 64% | 62% | 53% | 69% | 69% | 60% | 50% | 61% | 59% | 61% | 59% | 61% | 69% | 47% | 65% | 71% | 69% | 55% | 37% | 53% | 58% | 58% | 73% | 64% | 74% |
| No | 24% | 14% | 33% | 19% | 23% | 31% | 7% | 17% | 37% | 33% | 23% | 25% | 26% | 22% | 25% | 9% | 31% | 20% | 24% | 18% | 29% | 31% | 21% | 26% | 32% | 16% | 22% | 20% |
| January 27 - 28, 2007 | Will you place a bet, participate in a pool or wager money on the game in any fashion? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 25% | 30% | 18% | 29% | 26% | 17% | 56% | 21% | 33% | 14% | 33% | 18% | 27% | 20% | 28% | 4% | 27% | 46% | 21% | 25% | 11% | 8% | 10% | 20% | 29% | 37% | 41% | 36% |
| No | 72% | 67% | 78% | 69% | 69% | 80% | 44% | 75% | 57% | 84% | 65% | 78% | 71% | 74% | 68% | 95% | 68% | 49% | 79% | 69% | 88% | 85% | 86% | 73% | 70% | 63% | 59% | 64% |
| January 27 - 28, 2007 | Will this year's game be decided by less than 10 points? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 42% | 54% | 28% | 46% | 42% | 38% | 46% | 57% | 22% | 30% | 42% | 43% | 41% | 45% | 38% | 56% | 57% | 36% | 45% | 46% | 39% | 49% | 43% | 40% | 51% | 30% | 40% | 45% |
| No | 29% | 30% | 29% | 33% | 30% | 24% | 54% | 22% | 49% | 23% | 32% | 27% | 28% | 31% | 35% | 10% | 17% | 52% | 22% | 26% | 25% | 14% | 25% | 41% | 23% | 41% | 37% | 23% |
| January 27 - 28, 2007 | Will you watch the halftime show? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 60% | 52% | 69% | 52% | 70% | 56% | 48% | 54% | 82% | 65% | 59% | 60% | 59% | 61% | 64% | 47% | 43% | 62% | 60% | 70% | 51% | 49% | 62% | 53% | 66% | 69% | 51% | 60% |
| No | 28% | 35% | 19% | 34% | 20% | 32% | 31% | 37% | 10% | 21% | 29% | 27% | 29% | 25% | 25% | 33% | 39% | 22% | 32% | 23% | 36% | 29% | 28% | 33% | 23% | 26% | 14% | 33% |
| January 27 - 28, 2007 | In a typical week during the regular season how often do you watch professional football games either on television or at the stadium? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Rarely | 41% | 34% | 47% | 35% | 39% | 49% | 36% | 33% | 46% | 48% | 35% | 45% | 38% | 45% | 41% | 32% | 45% | 40% | 41% | 30% | 46% | 47% | 50% | 39% | 47% | 29% | 40% | 32% |
| Occasionally | 21% | 17% | 25% | 20% | 25% | 18% | 5% | 21% | 30% | 24% | 23% | 20% | 22% | 20% | 20% | 29% | 21% | 16% | 15% | 28% | 25% | 23% | 24% | 30% | 12% | 15% | 22% | 19% |
| At least once a week | 18% | 21% | 16% | 18% | 18% | 20% | 17% | 22% | 19% | 16% | 18% | 19% | 20% | 15% | 19% | 20% | 12% | 18% | 28% | 19% | 13% | 13% | 12% | 21% | 14% | 32% | 16% | 20% |
| More than once a week | 19% | 28% | 10% | 27% | 17% | 12% | 42% | 23% | 6% | 11% | 23% | 15% | 18% | 19% | 18% | 19% | 23% | 26% | 15% | 23% | 15% | 13% | 13% | 10% | 26% | 21% | 23% | 29% |