Survey of 1,500 Adults
Conducted January 22-24, 2007
| January 22 - 24, 2007 | Do you plan to watch the Super bowl this year? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 57% | 63% | 51% | 59% | 59% | 52% | 59% | 64% | 47% | 52% | 60% | 54% | 57% | 57% | 57% | 59% | 55% | 53% | 57% | 68% | 56% | 50% | 50% | 54% | 59% | 60% | 71% | 60% |
| No | 31% | 25% | 36% | 30% | 28% | 34% | 31% | 23% | 44% | 34% | 30% | 31% | 32% | 29% | 32% | 21% | 28% | 38% | 27% | 27% | 29% | 33% | 30% | 31% | 34% | 32% | 20% | 32% |
| January 22 - 24, 2007 | Who do you think will win the Super bowl - the Indianapolis Colts or the Chicago Bears? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Indianapolis Colts | 53% | 54% | 52% | 58% | 50% | 51% | 54% | 54% | 55% | 51% | 52% | 54% | 54% | 51% | 55% | 37% | 57% | 54% | 61% | 52% | 50% | 46% | 50% | 51% | 49% | 51% | 57% | 65% |
| Chicago Bears | 40% | 40% | 40% | 37% | 40% | 43% | 42% | 39% | 40% | 40% | 43% | 37% | 39% | 41% | 39% | 49% | 38% | 41% | 32% | 42% | 44% | 40% | 43% | 42% | 40% | 47% | 41% | 27% |
| January 22 - 24, 2007 | Regardless of who you think will win the Super Bowl, which team do you want to win - the Indianapolis Colts or the Chicago Bears? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Indianapolis Colts | 56% | 55% | 57% | 58% | 54% | 57% | 58% | 55% | 60% | 57% | 55% | 57% | 59% | 52% | 60% | 40% | 52% | 59% | 64% | 54% | 55% | 45% | 49% | 54% | 61% | 59% | 57% | 63% |
| Chicago Bears | 37% | 38% | 36% | 35% | 38% | 38% | 37% | 38% | 38% | 36% | 38% | 36% | 34% | 42% | 34% | 52% | 38% | 37% | 32% | 36% | 39% | 41% | 43% | 42% | 32% | 37% | 37% | 29% |
| January 22 - 24, 2007 | Will you watch the game at a Super Bowl Party, at home, at home of a friend or relative, or at a sports bar? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Home | 56% | 56% | 55% | 62% | 56% | 48% | 31% | 63% | 40% | 59% | 57% | 54% | 61% | 47% | 53% | 62% | 66% | 35% | 46% | 59% | 71% | 71% | 52% | 56% | 59% | 51% | 49% | 65% |
| Home of friend or relative | 33% | 30% | 35% | 29% | 31% | 40% | 46% | 27% | 42% | 33% | 33% | 32% | 31% | 35% | 34% | 31% | 24% | 44% | 41% | 32% | 21% | 22% | 39% | 31% | 33% | 39% | 30% | 22% |
| Sports bar | 8% | 9% | 7% | 8% | 10% | 6% | 18% | 7% | 18% | 4% | 8% | 8% | 5% | 12% | 9% | 2% | 6% | 18% | 11% | 5% | 3% | 2% | 3% | 8% | 3% | 7% | 20% | 11% |
| Some other location | 3% | 4% | 1% | 1% | 3% | 4% | 5% | 4% | 0% | 2% | 1% | 4% | 1% | 4% | 2% | 5% | 2% | 2% | 1% | 2% | 4% | 3% | 5% | 3% | 3% | 1% | 1% | 1% |
| January 22 - 24, 2007 | In a typical week during the regular season how often do you watch professional football games either on television or at the stadium? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Rarely | 42% | 36% | 48% | 41% | 40% | 46% | 37% | 36% | 55% | 45% | 43% | 41% | 42% | 41% | 44% | 32% | 40% | 47% | 38% | 37% | 45% | 42% | 47% | 41% | 43% | 41% | 26% | 46% |
| Occasionally | 21% | 21% | 20% | 20% | 21% | 20% | 21% | 20% | 13% | 23% | 20% | 21% | 22% | 19% | 20% | 26% | 21% | 17% | 24% | 18% | 23% | 22% | 20% | 23% | 17% | 19% | 25% | 16% |
| At least once a week | 19% | 22% | 15% | 20% | 20% | 16% | 13% | 25% | 11% | 16% | 22% | 16% | 19% | 18% | 18% | 20% | 19% | 12% | 18% | 25% | 19% | 21% | 16% | 18% | 20% | 22% | 19% | 24% |
| More than once a week | 18% | 21% | 15% | 19% | 18% | 16% | 28% | 19% | 19% | 13% | 15% | 20% | 16% | 20% | 17% | 21% | 18% | 24% | 19% | 20% | 12% | 12% | 16% | 17% | 19% | 17% | 28% | 13% |