Survey of 1,000 Adults
Conducted November 26 - 27, 2006
| November 26 - 27 | Have you started your holiday gift shopping yet? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 52% | 48% | 55% | 60% | 46% | 50% | 59% | 46% | 61% | 53% | 60% | 43% | 60% | 37% | 56% | 29% | 46% | 60% | 56% | 55% | 46% | 42% | 32% | 48% | 57% | 59% | 72% | 60% |
| No | 46% | 49% | 43% | 39% | 50% | 47% | 41% | 51% | 39% | 44% | 38% | 54% | 38% | 59% | 42% | 65% | 52% | 40% | 43% | 43% | 52% | 49% | 64% | 50% | 41% | 39% | 27% | 39% |
| November 26 - 27 | Have you finished your holiday gift shopping yet? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 9% | 8% | 11% | 9% | 7% | 12% | 11% | 7% | 9% | 12% | 8% | 11% | 10% | 9% | 10% | 1% | 11% | 10% | 9% | 9% | 8% | 12% | 9% | 9% | 11% | 5% | 11% | 12% |
| No | 87% | 89% | 86% | 89% | 88% | 85% | 86% | 90% | 88% | 85% | 89% | 86% | 88% | 87% | 87% | 94% | 86% | 87% | 89% | 89% | 90% | 81% | 85% | 87% | 85% | 94% | 88% | 88% |
| November 26 - 27 | This holiday season, will you spend more or less on gifts than you did last year? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| More | 22% | 26% | 18% | 28% | 18% | 21% | 39% | 23% | 31% | 15% | 23% | 21% | 23% | 21% | 21% | 29% | 21% | 35% | 26% | 18% | 16% | 16% | 23% | 22% | 25% | 16% | 20% | 28% |
| Less | 44% | 38% | 50% | 36% | 51% | 44% | 19% | 43% | 37% | 53% | 38% | 50% | 44% | 44% | 44% | 43% | 45% | 28% | 49% | 45% | 53% | 44% | 54% | 49% | 44% | 32% | 43% | 38% |
| About the same | 29% | 29% | 28% | 34% | 23% | 29% | 27% | 30% | 28% | 28% | 34% | 23% | 29% | 28% | 31% | 17% | 22% | 27% | 21% | 34% | 28% | 34% | 17% | 24% | 27% | 49% | 33% | 30% |
| November 26 - 27 | When all is said and done, will you spend more money on specific gifts for people or on gift cards? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Specific gifts | 64% | 63% | 65% | 67% | 59% | 67% | 80% | 59% | 83% | 61% | 67% | 61% | 70% | 54% | 69% | 40% | 56% | 81% | 68% | 61% | 64% | 44% | 54% | 60% | 65% | 67% | 79% | 83% |
| Gift cards | 18% | 20% | 17% | 18% | 22% | 15% | 11% | 23% | 8% | 19% | 18% | 19% | 15% | 24% | 16% | 29% | 23% | 10% | 18% | 23% | 16% | 26% | 19% | 21% | 22% | 17% | 13% | 10% |
| November 26 - 27 | Do you consider holiday gift shopping a fun experience or an unpleasant chore? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| A fun experience | 48% | 43% | 54% | 57% | 45% | 44% | 73% | 35% | 75% | 48% | 46% | 50% | 50% | 45% | 50% | 41% | 46% | 74% | 54% | 42% | 41% | 30% | 44% | 46% | 49% | 49% | 60% | 50% |
| An unpleasant chore | 36% | 43% | 30% | 32% | 36% | 42% | 19% | 49% | 15% | 34% | 38% | 35% | 36% | 37% | 36% | 32% | 44% | 17% | 35% | 41% | 42% | 46% | 42% | 38% | 35% | 34% | 28% | 38% |
| Somewhere in between | 13% | 12% | 14% | 10% | 15% | 12% | 5% | 14% | 8% | 15% | 14% | 11% | 12% | 13% | 13% | 18% | 9% | 7% | 11% | 14% | 15% | 17% | 12% | 13% | 12% | 17% | 12% | 12% |