Survey of 1,000 Adults
Conducted November 18 - 19, 2006
| November 18 - 19 | Do you consider Thanksgiving to be of our nation's most important holidays, least important holidays, or somewhere in between? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Most important | 46% | 42% | 49% | 54% | 41% | 42% | 51% | 40% | 51% | 49% | 44% | 47% | 47% | 43% | 46% | 42% | 45% | 51% | 37% | 47% | 44% | 49% | 48% | 48% | 45% | 38% | 42% | 47% |
| Least important | 6% | 7% | 6% | 4% | 6% | 9% | 4% | 8% | 5% | 6% | 4% | 8% | 6% | 8% | 5% | 13% | 8% | 4% | 4% | 7% | 9% | 8% | 13% | 8% | 6% | 5% | 1% | 2% |
| Somewhere in between | 43% | 47% | 39% | 38% | 45% | 46% | 38% | 49% | 41% | 39% | 48% | 38% | 43% | 43% | 44% | 36% | 42% | 40% | 55% | 41% | 44% | 36% | 29% | 40% | 47% | 53% | 54% | 50% |
| November 18 - 19 | Will you attend a Thanksgiving Day Parade? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 12% | 14% | 11% | 11% | 12% | 14% | 18% | 13% | 20% | 9% | 11% | 14% | 13% | 11% | 9% | 21% | 23% | 19% | 11% | 13% | 9% | 12% | 17% | 11% | 11% | 11% | 11% | 10% |
| No | 80% | 79% | 81% | 81% | 80% | 78% | 74% | 80% | 75% | 82% | 81% | 79% | 79% | 81% | 84% | 66% | 71% | 75% | 83% | 79% | 84% | 77% | 73% | 81% | 81% | 87% | 76% | 89% |
| November 18 - 19 | Do you have a lot to be thankful for this Thanksgiving? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 85% | 84% | 86% | 92% | 83% | 79% | 84% | 83% | 84% | 86% | 89% | 81% | 88% | 79% | 85% | 88% | 81% | 84% | 90% | 86% | 83% | 81% | 76% | 82% | 89% | 94% | 87% | 95% |
| No | 9% | 10% | 8% | 4% | 10% | 13% | 10% | 10% | 9% | 8% | 6% | 12% | 6% | 13% | 9% | 7% | 12% | 9% | 7% | 9% | 10% | 9% | 13% | 11% | 7% | 3% | 6% | 2% |
| November 18 - 19 | Looking ahead… Would you prefer stores to show signs saying Merry Christmas or Happy Holidays? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Merry Christmas | 69% | 72% | 66% | 85% | 61% | 62% | 64% | 74% | 58% | 68% | 72% | 67% | 72% | 64% | 73% | 57% | 54% | 61% | 67% | 75% | 71% | 70% | 69% | 72% | 73% | 74% | 68% | 66% |
| Happy Holidays | 23% | 20% | 25% | 11% | 32% | 23% | 27% | 19% | 31% | 24% | 20% | 25% | 19% | 28% | 20% | 33% | 32% | 29% | 23% | 18% | 22% | 22% | 25% | 18% | 19% | 23% | 27% | 25% |
| November 18 - 19 | Will you attend a Christian Church service on Christmas Eve or Christmas Day this year? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 59% | 58% | 60% | 72% | 54% | 51% | 64% | 56% | 56% | 62% | 64% | 55% | 64% | 52% | 61% | 66% | 41% | 60% | 58% | 58% | 59% | 61% | 53% | 62% | 61% | 70% | 54% | 58% |
| No | 32% | 34% | 31% | 19% | 38% | 39% | 27% | 36% | 32% | 30% | 30% | 34% | 30% | 36% | 31% | 22% | 51% | 30% | 34% | 35% | 32% | 31% | 35% | 28% | 29% | 26% | 40% | 40% |