Survey of 1,000 Adults
Conducted November 12 - 13, 2006
| November 12 - 13, 2006 | Have you started your holiday gift shopping yet? | Have you started your holiday gift shopping yet? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 40% | 32% | 47% | 46% | 36% | 38% | 26% | 34% | 41% | 49% | 51% | 28% | 46% | 30% | 41% | 25% | 49% | 34% | 41% | 43% | 41% | 41% | 24% | 34% | 42% | 36% | 50% | 63% |
| No | 56% | 62% | 51% | 49% | 62% | 58% | 65% | 61% | 59% | 49% | 46% | 67% | 51% | 65% | 56% | 72% | 45% | 62% | 55% | 55% | 57% | 53% | 71% | 61% | 54% | 62% | 48% | 37% |
| November 12 - 13, 2006 | Okay…have you finished your holiday gift shopping yet? | Okay…have you finished your holiday gift shopping yet? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 7% | 8% | 5% | 7% | 5% | 8% | 6% | 9% | 4% | 5% | 6% | 7% | 6% | 7% | 5% | 9% | 13% | 5% | 3% | 9% | 9% | 6% | 10% | 4% | 7% | 9% | 1% | 10% |
| No | 91% | 88% | 94% | 88% | 93% | 91% | 88% | 88% | 96% | 93% | 92% | 90% | 92% | 88% | 93% | 87% | 82% | 92% | 96% | 91% | 89% | 86% | 87% | 94% | 92% | 90% | 97% | 88% |
| November 12 - 13, 2006 | This holiday season will you spend more or less on gifts than you did last year? | This holiday season will you spend more or less on gifts than you did last year? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| More | 18% | 20% | 16% | 21% | 14% | 18% | 22% | 19% | 24% | 14% | 20% | 15% | 19% | 16% | 16% | 20% | 24% | 23% | 17% | 18% | 20% | 10% | 14% | 15% | 21% | 18% | 14% | 28% |
| Less | 51% | 47% | 54% | 44% | 56% | 51% | 52% | 45% | 60% | 53% | 41% | 61% | 47% | 56% | 50% | 52% | 50% | 56% | 54% | 52% | 45% | 45% | 65% | 59% | 44% | 49% | 42% | 39% |
| About the same | 27% | 29% | 25% | 33% | 25% | 24% | 24% | 31% | 9% | 30% | 36% | 18% | 30% | 23% | 29% | 24% | 20% | 16% | 25% | 27% | 30% | 41% | 13% | 23% | 29% | 30% | 44% | 31% |
| November 12 - 13, 2006 | When all is said and done, will you spend more money on specific gifts for people or on gift cards? | When all is said and done, will you spend more money on specific gifts for people or on gift cards? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Specific gifts | 65% | 64% | 66% | 72% | 59% | 64% | 64% | 64% | 70% | 65% | 70% | 60% | 70% | 57% | 68% | 46% | 66% | 67% | 72% | 75% | 63% | 46% | 51% | 54% | 71% | 73% | 75% | 83% |
| Gift cards | 19% | 20% | 19% | 15% | 22% | 21% | 28% | 18% | 24% | 18% | 18% | 21% | 17% | 24% | 20% | 22% | 17% | 26% | 17% | 14% | 16% | 26% | 18% | 29% | 22% | 13% | 11% | 15% |
| November 12 - 13, 2006 | Do you consider holiday gift shopping a fun experience or an unpleasant chore? | Do you consider holiday gift shopping a fun experience or an unpleasant chore? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| A fun experience | 46% | 36% | 55% | 50% | 45% | 42% | 40% | 35% | 59% | 54% | 50% | 41% | 47% | 44% | 46% | 43% | 49% | 50% | 46% | 55% | 44% | 32% | 42% | 43% | 45% | 39% | 52% | 61% |
| An unpleasant chore | 37% | 48% | 28% | 34% | 37% | 41% | 42% | 49% | 30% | 27% | 36% | 39% | 37% | 38% | 37% | 38% | 40% | 36% | 41% | 30% | 37% | 45% | 44% | 39% | 33% | 38% | 41% | 29% |
| Somewhere in between | 14% | 14% | 14% | 15% | 15% | 13% | 18% | 13% | 7% | 16% | 13% | 15% | 13% | 15% | 15% | 13% | 9% | 13% | 11% | 14% | 16% | 17% | 8% | 16% | 20% | 22% | 6% | 10% |