| June 23 - 24, 2006 | Given the choice, would you rather shop Wal-Mart, Target, or K-Mart? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Wal-Mart | 48% | 51% | 46% | 51% | 48% | 46% | 49% | 51% | 55% | 43% | 42% | 54% | 48% | 48% | 48% | 60% | 38% | 52% | 47% | 46% | 46% | 49% | 59% | 49% | 56% | 45% | 43% | 23% |
| Target | 30% | 29% | 32% | 30% | 31% | 31% | 36% | 27% | 33% | 31% | 39% | 23% | 32% | 28% | 33% | 15% | 27% | 34% | 36% | 33% | 33% | 16% | 16% | 29% | 25% | 41% | 37% | 63% |
| K-Mart | 9% | 8% | 10% | 10% | 10% | 7% | 5% | 8% | 7% | 11% | 8% | 10% | 7% | 12% | 9% | 10% | 8% | 6% | 7% | 12% | 7% | 13% | 13% | 12% | 10% | 5% | 3% | 3% |
| Some other store | 10% | 9% | 10% | 8% | 8% | 13% | 6% | 10% | 5% | 12% | 10% | 9% | 10% | 9% | 8% | 9% | 20% | 5% | 8% | 8% | 13% | 14% | 9% | 7% | 6% | 8% | 13% | 11% |
| June 23 - 24, 2006 | Do you have a very favorable, somewhat favorable, somewhat unfavorable or very unfavorably opinion of Wal-Mart? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Very favorable | 29% | 29% | 29% | 35% | 26% | 27% | 25% | 31% | 34% | 28% | 25% | 33% | 29% | 30% | 29% | 40% | 19% | 30% | 28% | 24% | 34% | 30% | 38% | 32% | 29% | 26% | 23% | 13% |
| Somewhat favorable | 40% | 39% | 41% | 39% | 35% | 48% | 46% | 37% | 44% | 40% | 39% | 41% | 41% | 38% | 40% | 43% | 39% | 45% | 36% | 40% | 34% | 44% | 37% | 37% | 46% | 40% | 41% | 44% |
| Somewhat unfavorable | 16% | 17% | 16% | 16% | 18% | 14% | 8% | 20% | 8% | 18% | 21% | 12% | 17% | 15% | 19% | 8% | 5% | 8% | 26% | 18% | 21% | 10% | 9% | 16% | 17% | 18% | 22% | 25% |
| Very unfavorable | 13% | 13% | 13% | 8% | 19% | 10% | 21% | 10% | 14% | 12% | 14% | 11% | 11% | 15% | 11% | 8% | 28% | 17% | 10% | 15% | 10% | 11% | 13% | 13% | 6% | 16% | 13% | 17% |
| June 23 - 24, 2006 | Generally speaking, is Wal-Mart good for the community or bad for the community? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Good | 54% | 55% | 54% | 64% | 46% | 55% | 57% | 54% | 56% | 53% | 50% | 59% | 54% | 56% | 54% | 67% | 48% | 57% | 54% | 53% | 58% | 50% | 64% | 48% | 57% | 54% | 47% | 54% |
| Bad | 29% | 29% | 30% | 25% | 35% | 27% | 31% | 28% | 30% | 29% | 34% | 25% | 31% | 27% | 31% | 9% | 39% | 31% | 31% | 31% | 29% | 25% | 22% | 34% | 23% | 30% | 44% | 32% |
| June 23 - 24, 2006 | How often do you shop at Wal-Mart? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Rarely or never | 25% | 25% | 24% | 21% | 25% | 28% | 28% | 24% | 19% | 25% | 28% | 21% | 24% | 26% | 25% | 21% | 28% | 24% | 25% | 23% | 25% | 26% | 23% | 19% | 15% | 23% | 18% | 56% |
| Occasionally | 30% | 34% | 26% | 28% | 34% | 28% | 31% | 35% | 23% | 27% | 31% | 29% | 30% | 30% | 30% | 33% | 30% | 27% | 27% | 32% | 31% | 33% | 32% | 33% | 25% | 37% | 31% | 20% |
| About once a month | 15% | 14% | 16% | 15% | 16% | 14% | 11% | 14% | 9% | 18% | 16% | 13% | 14% | 16% | 15% | 24% | 8% | 10% | 14% | 20% | 18% | 13% | 14% | 17% | 21% | 10% | 13% | 10% |
| About once a week | 20% | 16% | 23% | 26% | 15% | 19% | 18% | 16% | 33% | 21% | 18% | 22% | 22% | 17% | 22% | 11% | 15% | 26% | 23% | 16% | 18% | 17% | 13% | 22% | 30% | 21% | 26% | 13% |
| More than once a week | 7% | 6% | 9% | 8% | 7% | 7% | 7% | 6% | 11% | 8% | 5% | 10% | 9% | 5% | 8% | 8% | 2% | 9% | 9% | 7% | 8% | 4% | 11% | 7% | 6% | 7% | 11% | 1% |
| June 23 - 24, 2006 | Have you or any of your relatives ever worked at Wal-Mart? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 21% | 20% | 22% | 24% | 23% | 16% | 20% | 20% | 25% | 21% | 20% | 22% | 21% | 21% | 20% | 22% | 29% | 22% | 27% | 15% | 19% | 22% | 28% | 27% | 21% | 12% | 15% | 12% |
| No | 77% | 78% | 76% | 76% | 74% | 83% | 77% | 79% | 73% | 77% | 79% | 75% | 77% | 78% | 79% | 73% | 71% | 75% | 70% | 84% | 81% | 76% | 70% | 72% | 75% | 88% | 85% | 88% |