Survey of 1,000 Adults
Conducted December 2-3, 2006
| December 2 - 3 | Have you started your holiday gift shopping yet? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 54% | 49% | 58% | 67% | 41% | 55% | 36% | 52% | 51% | 59% | 69% | 39% | 64% | 39% | 61% | 23% | 43% | 44% | 64% | 58% | 55% | 46% | 30% | 47% | 59% | 70% | 74% | 68% |
| No | 43% | 47% | 38% | 30% | 54% | 41% | 61% | 44% | 44% | 37% | 29% | 56% | 34% | 55% | 37% | 67% | 53% | 52% | 34% | 40% | 41% | 46% | 63% | 46% | 41% | 28% | 25% | 31% |
| December 2 - 3 | Have you finished your holiday gift shopping yet? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 12% | 12% | 12% | 17% | 7% | 13% | 9% | 13% | 11% | 12% | 14% | 10% | 12% | 12% | 13% | 9% | 11% | 10% | 11% | 8% | 13% | 18% | 11% | 17% | 13% | 9% | 9% | 11% |
| No | 84% | 83% | 85% | 80% | 88% | 84% | 86% | 82% | 89% | 84% | 84% | 84% | 85% | 83% | 85% | 84% | 81% | 88% | 89% | 88% | 82% | 73% | 85% | 80% | 86% | 85% | 90% | 89% |
| December 2 - 3 | This holiday season, will you spend more or less on gifts than you did last year? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| More | 20% | 24% | 17% | 28% | 14% | 19% | 28% | 23% | 26% | 15% | 23% | 18% | 23% | 16% | 21% | 15% | 22% | 27% | 24% | 17% | 18% | 14% | 10% | 18% | 25% | 28% | 26% | 25% |
| Less | 47% | 43% | 51% | 38% | 52% | 52% | 47% | 42% | 50% | 52% | 42% | 52% | 44% | 52% | 47% | 54% | 43% | 49% | 47% | 44% | 49% | 49% | 64% | 51% | 47% | 44% | 41% | 30% |
| About the same | 27% | 27% | 27% | 31% | 29% | 22% | 21% | 29% | 25% | 28% | 33% | 22% | 29% | 25% | 28% | 19% | 30% | 23% | 24% | 31% | 29% | 29% | 19% | 26% | 24% | 28% | 33% | 43% |
| December 2 - 3 | How much of your gift shopping will be done online? All of it, most of it, about half, some, or will none of you holiday gift shopping be done on-line? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| All | 1% | 1% | 1% | 0% | 1% | 2% | 0% | 1% | 0% | 2% | 1% | 1% | 1% | 1% | 1% | 0% | 3% | 0% | 1% | 2% | 1% | 2% | 2% | 1% | 0% | 0% | 4% | 1% |
| Most | 8% | 8% | 8% | 7% | 7% | 10% | 9% | 7% | 16% | 6% | 9% | 6% | 9% | 6% | 8% | 6% | 4% | 12% | 8% | 9% | 5% | 6% | 6% | 5% | 11% | 6% | 17% | 9% |
| About half | 13% | 15% | 10% | 11% | 12% | 15% | 18% | 14% | 8% | 11% | 16% | 10% | 16% | 8% | 14% | 9% | 10% | 13% | 15% | 15% | 14% | 4% | 5% | 7% | 10% | 24% | 17% | 27% |
| Some | 28% | 31% | 26% | 37% | 26% | 22% | 36% | 29% | 26% | 26% | 35% | 21% | 33% | 21% | 30% | 19% | 27% | 31% | 34% | 31% | 25% | 19% | 16% | 21% | 31% | 36% | 38% | 47% |
| None | 49% | 44% | 53% | 44% | 53% | 49% | 32% | 47% | 51% | 54% | 37% | 60% | 40% | 61% | 45% | 63% | 54% | 42% | 40% | 42% | 54% | 68% | 69% | 65% | 45% | 32% | 24% | 17% |
| December 2 - 3 | Generally speaking, do you consider this holiday season joyous or stressful? | |||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Joyous | 51% | 51% | 51% | 67% | 41% | 48% | 42% | 53% | 49% | 52% | 63% | 40% | 57% | 43% | 53% | 40% | 55% | 46% | 53% | 55% | 50% | 53% | 39% | 47% | 53% | 57% | 58% | 66% |
| Stressful | 39% | 40% | 39% | 28% | 47% | 42% | 46% | 38% | 46% | 37% | 28% | 50% | 34% | 47% | 39% | 43% | 35% | 46% | 43% | 35% | 40% | 32% | 47% | 48% | 41% | 29% | 32% | 28% |