Survey of 1,000 Adults
Conducted December 11-12, 2006
| December 11 - 12, 2006 | Have you started your holiday gift shopping yet? | Have you started your holiday gift shopping yet? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 67% | 63% | 70% | 78% | 59% | 65% | 63% | 64% | 62% | 72% | 78% | 56% | 75% | 53% | 73% | 49% | 51% | 62% | 70% | 71% | 68% | 63% | 45% | 66% | 74% | 75% | 77% | 88% |
| No | 28% | 33% | 24% | 19% | 36% | 29% | 37% | 32% | 27% | 23% | 18% | 37% | 21% | 40% | 23% | 46% | 42% | 32% | 28% | 25% | 27% | 30% | 45% | 29% | 22% | 24% | 22% | 12% |
| December 11 - 12, 2006 | Have you finished your holiday gift shopping yet? | Have you finished your holiday gift shopping yet? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Yes | 23% | 20% | 25% | 27% | 18% | 24% | 13% | 22% | 27% | 24% | 26% | 19% | 24% | 21% | 24% | 18% | 18% | 20% | 22% | 18% | 25% | 30% | 19% | 25% | 26% | 17% | 23% | 26% |
| No | 73% | 76% | 71% | 70% | 80% | 68% | 85% | 73% | 70% | 71% | 70% | 76% | 73% | 74% | 73% | 80% | 70% | 77% | 78% | 78% | 72% | 60% | 76% | 72% | 71% | 83% | 73% | 73% |
| December 11 - 12, 2006 | This holiday season will you spend more or less on gifts that you did last year? | This holiday season will you spend more or less on gifts that you did last year? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| More | 21% | 23% | 18% | 26% | 17% | 20% | 26% | 23% | 27% | 16% | 23% | 18% | 23% | 17% | 22% | 17% | 18% | 27% | 20% | 18% | 21% | 17% | 14% | 22% | 23% | 16% | 26% | 30% |
| Less | 50% | 46% | 53% | 41% | 60% | 47% | 46% | 46% | 52% | 54% | 41% | 58% | 49% | 51% | 47% | 69% | 50% | 49% | 47% | 61% | 49% | 42% | 67% | 47% | 48% | 56% | 39% | 41% |
| About the same | 26% | 27% | 25% | 30% | 22% | 27% | 25% | 27% | 18% | 27% | 33% | 20% | 26% | 26% | 29% | 11% | 24% | 22% | 30% | 19% | 27% | 35% | 14% | 29% | 25% | 27% | 33% | 29% |
| December 11 - 12, 2006 | What do you like to receive more…specific holiday gifts or gift cards that let you buy what you want? | What do you like to receive more…specific holiday gifts or gift cards that let you buy what you want? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| Specific holiday gifts | 44% | 46% | 42% | 49% | 41% | 43% | 45% | 47% | 46% | 41% | 52% | 37% | 45% | 42% | 49% | 23% | 33% | 45% | 54% | 44% | 45% | 31% | 27% | 42% | 46% | 57% | 46% | 62% |
| Gift cards that let you buy what you want | 41% | 37% | 44% | 39% | 46% | 36% | 41% | 36% | 42% | 44% | 35% | 46% | 40% | 41% | 37% | 60% | 44% | 42% | 37% | 39% | 39% | 48% | 52% | 43% | 41% | 36% | 30% | 33% |
| December 11 - 12, 2006 | Should the holiday season focus more on the birth of Jesus or less? | Should the holiday season focus more on the birth of Jesus or less? | ||||||||||||||||||||||||||
| Gender | 3 Party | < 40 > | Investors | Marital Status | Race | Age | Income | |||||||||||||||||||||
| ▼ Response ▼ | TOTAL | Men | Women | GOP | Dem | Other | < Men | Men 40+ | < Wom | Wom 40+ | Inv | Non | Married | Not married | White | Black | Other | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | < 20k | 20k-40k | 40-60k | 60k-75k | 75k-100k | 100k> |
| More | 65% | 63% | 68% | 74% | 62% | 60% | 69% | 61% | 53% | 71% | 65% | 65% | 68% | 61% | 67% | 68% | 53% | 61% | 70% | 69% | 68% | 57% | 66% | 70% | 71% | 66% | 63% | 58% |
| Less | 17% | 18% | 16% | 12% | 21% | 18% | 23% | 17% | 25% | 13% | 15% | 19% | 16% | 19% | 18% | 7% | 21% | 24% | 13% | 15% | 17% | 16% | 18% | 14% | 15% | 20% | 19% | 15% |