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Election 2004 Summary

Welcome

 

Survey of 1,500 Adults Nov 18-20

November 18 - 20, 2005  Have you started you holiday gift shopping yet?                        Have you started you holiday gift shopping yet?            
Gender 3 Party < 40 > Investors Marital Status Race Age Income
▼ Response ▼ TOTAL Men Women GOP Dem Other < Men Men 40+ < Wom  Wom 40+ Inv Non Married Not married White Black Other 18-29 30-39 40-49 50-64 65+ < 20k 20k-40k 40-60k 60k-75k 75k-100k 100k>
Yes 44% 39% 49% 57% 36% 38% 39% 39% 45% 51% 57% 35% 50% 35% 49% 28% 31% 42% 47% 51% 47% 33% 27% 41% 56% 60% 53% 60%
No 53% 58% 48% 41% 62% 57% 60% 57% 55% 46% 42% 61% 48% 61% 49% 68% 61% 57% 50% 48% 49% 60% 69% 57% 43% 39% 46% 40%
                                                       
November 18 - 20, 2005  Have you finished your holiday gift shopping yet?                        Have you finished your holiday gift shopping yet?            
Gender 3 Party < 40 > Investors Marital Status Race Age Income
▼ Response ▼ TOTAL Men Women GOP Dem Other < Men Men 40+ < Wom  Wom 40+ Inv Non Married Not married White Black Other 18-29 30-39 40-49 50-64 65+ < 20k 20k-40k 40-60k 60k-75k 75k-100k 100k>
Yes 7% 7% 7% 8% 6% 7% 2% 8% 9% 7% 8% 6% 8% 5% 8% 4% 6% 6% 4% 6% 10% 10% 11% 5% 8% 6% 6% 4%
No 90% 89% 91% 89% 91% 89% 98% 87% 91% 91% 90% 90% 89% 91% 90% 91% 89% 94% 94% 92% 86% 81% 85% 93% 88% 93% 94% 94%
                                                       
November 18 - 20, 2005  Do you consider holiday gift shopping a fun experience or an unpleasant chore?                  Do you consider holiday gift shopping a fun experience or an unpleasant chore?      
Gender 3 Party < 40 > Investors Marital Status Race Age Income
▼ Response ▼ TOTAL Men Women GOP Dem Other < Men Men 40+ < Wom  Wom 40+ Inv Non Married Not married White Black Other 18-29 30-39 40-49 50-64 65+ < 20k 20k-40k 40-60k 60k-75k 75k-100k 100k>
A fun experience 45% 39% 51% 54% 40% 41% 50% 36% 62% 48% 47% 44% 47% 42% 46% 44% 39% 56% 44% 47% 42% 32% 44% 39% 50% 58% 49% 49%
An unpleasant chore 37% 44% 30% 31% 39% 41% 44% 44% 25% 31% 35% 38% 37% 37% 37% 29% 44% 35% 37% 35% 39% 38% 40% 42% 34% 29% 32% 37%
Somewhere in between 17% 15% 18% 14% 20% 16% 6% 18% 12% 20% 17% 17% 15% 19% 16% 23% 15% 9% 17% 18% 17% 26% 13% 19% 16% 11% 18% 14%
                                                       
November 18 - 20, 2005  When all is said and done, will you spend more money on specific gifts for people or on gift cards?              When all is said and done, will you spend more money on specific gifts for people or on gift cards?  
Gender 3 Party < 40 > Investors Marital Status Race Age Income
▼ Response ▼ TOTAL Men Women GOP Dem Other < Men Men 40+ < Wom  Wom 40+ Inv Non Married Not married White Black Other 18-29 30-39 40-49 50-64 65+ < 20k 20k-40k 40-60k 60k-75k 75k-100k 100k>
Specific gifts 72% 73% 71% 77% 67% 73% 78% 71% 83% 68% 77% 69% 74% 70% 74% 65% 71% 81% 81% 77% 67% 49% 63% 70% 80% 87% 82% 85%
Gift cards 15% 14% 16% 14% 17% 13% 9% 15% 13% 17% 13% 16% 15% 15% 15% 16% 16% 11% 13% 15% 13% 25% 17% 15% 13% 12% 12% 11%
                                                       
November 18 - 20, 2005  What do you like to receive more…specific holiday gifts or gift cards that let you buy what you want?              What do you like to receive more…specific holiday gifts or gift cards that let you buy what you want?  
Gender 3 Party < 40 > Investors Marital Status Race Age Income
▼ Response ▼ TOTAL Men Women GOP Dem Other < Men Men 40+ < Wom  Wom 40+ Inv Non Married Not married White Black Other 18-29 30-39 40-49 50-64 65+ < 20k 20k-40k 40-60k 60k-75k 75k-100k 100k>
Specific holiday gifts 51% 52% 50% 54% 48% 50% 59% 50% 55% 49% 57% 46% 53% 47% 53% 44% 46% 57% 51% 58% 47% 39% 38% 49% 54% 68% 60% 65%
Gift cards 39% 39% 39% 36% 42% 39% 35% 41% 41% 38% 34% 43% 37% 42% 38% 42% 44% 38% 42% 34% 39% 43% 46% 42% 35% 28% 37% 31%

 

 

 

 

 

 

 

 

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